The Emirati hospitality powerhouse is expanding its footprint with three new openings in the region.
When it comes to luxury in the UAE, few names carry the same weight as Jumeirah. Fresh from unveiling the spectacular Jumeirah Marsa Al Arab, the homegrown hospitality brand shows no signs of slowing down. It’s now gearing up to open Jumeirah Asora Bay, an ultra-exclusive waterfront escape coming to La Mer South.
Scheduled to open in 2029, Jumeirah Asora Bay promises an intimate take on luxury. Blending Arabesque architecture with sleek modernity, the resort will feature just 103 rooms and suites, along with 20 private villas — a move that reflects the brand’s new focus on creating more boutique-style properties. Guests can expect signature Jumeirah experiences, from indulgent wellness spas and infinity pools to a private members’ club and cutting-edge fitness facilities.
Rising alongside the hotel, the Jumeirah Residences Asora Bay will offer an elevated residential experience. Situated on a hillside, these residences are designed to offer uninterrupted views of the Arabian Gulf and Dubai’s skyline. Expect 29 homes, including four- to six-bedroom apartments, a seven-bedroom penthouse, and six exclusive ocean villas.
And that’s not all. Jumeirah is also set to launch Jumeirah Residences Emirates Towers, which will add 754 new residences to the city’s skyline, complete with padel courts, fitness studios, a private cinema, co-working spaces, and a podium pool terrace.
While we’re still waiting for the details about the dining concepts coming to Jumeirah Asora Bay, if the brand’s past gems — like Jumeirah Marsa Al Arab, Jumeirah Mina A’Salam, Jumeirah Zabeel Saray, and of course, Burj Al Arab — are anything to go by, we’re in for a treat. Plus, with the La Mer location, it’s safe to expect something spectacular.
GO: Visit jumeirah-asorabay.com for more information.