The Rye-born brand offers a menu with different chocolate blends.
A new hot chocolate shop is causing a stir. Knoops has made its way from London to Dubai and has opened in City Centre Mirdif. If you have a sweet tooth, here’s what you need to know.
In 2014, Knoops was started by Jens Knoops. He grew up in rural Germany and opened the first store in Rye, United Kingdom. Since then, the brand has opened stores across the country, created a range of chocolate flakes, and released a chocolate cookbook. Now, it has expanded for the first time out of the country, and into the Middle East.
Guests visiting Knoops Dubai in City Centre Mirdif are encouraged to experiment with different flavours in a process that is called Knoopology. Knoops offers 21 different types of chocolate blends. The menu includes a percentage menu, which includes dark, extra dark, milk and white chocolate.
The drinks include iced chocolate, hot chocolate and milkshakes. Plus, the drinks can be customised with fruits, marshmallows and whipped cream, and extra flavours include chilli, orange zest and sea salt.
Knoops Dubai also offers soft-serve ice creams in cups and cones. The ice creams come with classy little branded labels, which are made out of chocolate.
William Gordon-Harris, CEO of Knoops, said: “Embedding Knoops across the whole Middle East and introducing the region to the rituals of drinking chocolate has been carefully planned, beginning with the first UAE store. The City Centre Mirdif is the perfect place to launch in this important market.”
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GO: Follow @knoops.uae on Instagram for more information.
