The event runs from 30 October to 3 November in JAX District.


Fashionistas, mark your calendars – Hia Hub is back. From 30 October to 3 November, Riyadh’s JAX District will be transformed into a haven for fashion, beauty, art and design. And the best part? The fourth edition is set to be bigger than ever before, with an exciting lineup of talks, panels, workshops, masterclasses and evening performances on the Billboard Arabia stage.

Hia Hub is the region’s largest fashion and lifestyle conference. The event brings together industry leaders, artists, experts and renowned brands to showcase the latest trends in various creative domains. Those interested gather for a week of inspiring discussions, masterclasses, workshops, interactive exhibitions and live performances.

For the second year running, Hia Hub is paying homage to the contributions of the Arab community to the world of fashion, art, and design. Alongside interactive exhibitions, retail opportunities, and live performances, the event is a collaboration with the Saudi Fashion Commission’s annual event, Fashion Futures.

New to Hia Hub’s roster of market-leading partners is MENA’s leading luxury retailer, Chalhoub Group, which will introduce “The Skincare Edition: UNFILTERED” in collaboration with internationally renowned skincare brands from Estée Lauder Companies, Faces, L’Oréal Groupe, Waldencast, Benefit Cosmetics, Groupe L’Occitane, Dior, Guerlain and Shiseido.

Last year’s event attracted over 7,500 visitors and featured over 50 speakers, 35 brand partners and appearances from the biggest Arab and international stars. It has featured Lebanese artist Elissa; actresses Nadine Nassib Njeim, Sherine Reda and Stephanie Atala; fashion icon and supermodel Kate Moss; celebrity makeup artist Hindash; entrepreneur and founder of WMM Yara Al Namlah; and founder of Peacefull Salama Mohamed.

To participate in this extraordinary event, you need only buy your passes. Hia Hub is offering a range of tailored ticketing options, including an all-access VIP ticket that provides exclusive backstage access and priority admission to all masterclasses. General admission tickets and individual day passes are also available.

GO: Visit www.hiahub.com for more information.