Partner Content: The new model was unveiled across five locations in Oman, Qatar and the UAE.
Audi is paving the way for the future of electric cars in the Middle East. Audi Middle East unveiled its all-new electric masterpiece, the Audi Q6 e-tron. The electric SUV marks the beginning of a new era for the brand, as it takes a bold leap into the future of sustainable luxury and advanced mobility.
The showcase took place simultaneously across five locations in the Middle East. Each venue reflected the region’s cultural significance and Audi’s vision of blending technological innovation with its surroundings. The locations included The Ritz-Carlton Abu Dhabi with a backdrop of the Sheikh Zayed Grand Mosque, Museum of the Future in Dubai, House of Wisdom in Sharjah, Al Mouj in Muscat, and 7 by Richard Serra at the Museum of Islamic Art Park in Doha.
Audi Middle East’s Managing Director, René Koneberg, explained: “This isn’t just about launching a new model – it’s the start of a new era for Audi. From the stunning landmarks we’ve showcased, this launch reflects what Audi is all about: innovation, sustainability, and a genuine commitment to the future. We’re fully dedicated to leading the charge in the electric mobility movement here in the Middle East.”
Inside the Audi Q6 e-tron
Audi Q6 e-Tron set the stage for over 20 new model launches by the end of 2025. As the white cover slipped away, the Audi Q6 e-tron heralded the start of the brand’s largest model offensive in its history. With its sleek, modern exterior and spacious, intuitive interior, the Q6 e-tron redefines the brand’s vision of luxury and innovation.
The Q6 e-tron introduces the world-first customisable active digital light signatures and second-generation digital OLED rear lights, which enhance both style and safety. Inside, the new Digital Stage blends advanced digital interfaces with the brand’s signature attention to detail.
At the core of the Q6 e-tron is Audi’s revolutionary Premium Platform Electric (PPE), a system that allows the model to balance range, power, and sustainability effortlessly. With a range of up to 625 km on a single charge and an 800-volt system that charges up to 80 per cent in just 21 minutes at the fast-charging station, the Q6 e-tron is engineered to meet the fast-paced lifestyles of the region. A 10-minute charge restores up to 260 km of range.
The Q6 e-tron’s performance is powered by dual electric motors – one on each axle – enabling the vehicle to achieve all-wheel drive and deliver a total output of up to 285 kW, while the SQ6 e-tron enhances this with up to 360 kW, reaching 0 to 100 km/h in just 4.3 seconds (with the boost function). Both models feature adaptive air suspension, ensuring smooth, precise handling across any terrain.
Inside, the Q6 e-tron combines luxury and technology. The fully digital MMI touch response system integrates seamlessly with the car’s other features, offering drivers intuitive control over navigation, media and safety systems. The virtual cockpit comes with extended functionalities, including enhanced driver-assist features and augmented reality navigation. The features also include Audi’s acoustic glass technology, ensuring a quiet, serene cabin environment even at high speeds.
The Audi Q6 e-tron is now available for pre-orders at your local dealer and will arrive in the showrooms across Middle Eastern markets from 2025. The Q6 e-tron starts from USD 79,194, and SQ6 e-tron starts from USD 93,399. Prices exclude VAT and service package but include the registration fee and five years roadside assistance.
The future of mobility has never been more exciting and the Audi Q6 e-tron is leading the way.
GO: Visit www.audi-me.com for more information.
